Store bosses ended up looking 24 karat fools when they created a gold-plated car to promote a new sales gimmick - and it was towed away by police.
The motor had been parked on the street to stop shoppers in Nanjing, Jiangsu province, eastern China, in their tracks.
But sharp-eyed police towed the gold-blinger vehicle away when they spotted it had been parked on a public road without a licence plate or road tax.
"The owners have 10 days to pay their fine. If they don't it will be sold or crushed," said a police spokesman.
Police were called when angry motorists complained that the streets around the store were blocked by cars and pedestrians trying to get close to the car.
"I just wanted to get close to touch all that gold," said one shopper.
"They were causing a public nuisance and had no permission for a public show. Then when an officer noticed the car was unlicensed, it had to go," added the police spokesman.