A student who created a series on 'banned' ads for his university has become a YouTube sensation with nearly 900,000 hits.
Tom Ridgewell's spoof ads for the University of Lincoln feature dinosaurs, zombies and a burning lecture hall, reports Newslite.
The 20-year-old media production student says he came up with the idea for the alternative adverts in the classic student way, when his mind wandered during a lecture.
"I was distracted during a lecture, thinking about what would happen if I appeared on TV advertising my university," he said.
"So instead of being a big ol' narcissist and suggesting that they put me into an ad, I just sketched a few then and there. I honestly couldn't tell you what the lecture was about."
After working on the ideas, Mr Ridgewell shot the adverts and started uploading them to YouTube, where he already had quite a following.
They all start like traditional academic ads - but then take a suddent dark twist including one in which Mr Ridgewell has a shoot-out with a group of zombies.
Another features him flying into battle Superman-style to take on dinosaurs, while the third shows him being punched in the face before cutting to a lecture on fire.
"The public response has been fantastic," he said. "The amount of people claiming that Lincoln is now their number one choice just makes me want to lead a conga line through the university's marketing department."
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