A doll modelled on Kate Middleton has gone on sale in London's Hamleys toy store - priced at £35 each.
Just 10,000 of the limited edition dolls have been created, dressed and accessorised by seven British fashion designers.
The Princess Catherine Engagement Doll by Arklu, features her famous blue Issa dress, reports the Daily Mail.
The Eaton clutch bag is an exact replica of Kate's, with gold mock snakeskin leather effect, horseshoe clasp and gold chain.
The doll's high-heeled slingback shoes are inspired by British shoe maker Beatrix Ong, and the doll's engagement ring contains a real purple amethyst.
Lucie Follett, director of Artklu, said: "The British fashion industry contributes £22bn to the UK economy.
"That's a big figure so in some senses what we're doing here is promoting British designers and put them out there and say hey it's all about British style and that explains the brand's name which is Champions of British Style."
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